Is Fr. Antonio Spadaro the only man in Rome who has heard of Twitter? We ask only because it seems that the Synod secretariat—and the Holy See’s press operation more broadly—is falling into the same dreary old traps as last time with its steadfast refusal to understand how media work in 2015. Presenting an official narrative is not always risky. It is merely often risky. We always wonder why official narratives have such trouble finding their legs. Fine, fine. Would you believe we often wonder?